Kiehl’s Dermatologist Solutions

I partnered with product development and creative teams to craft the sub-brand concept for the elevated sub-brand rooted in Kiehl’s pharmacy origins. I named the new brand, strategized on the phase-one product launch, crafted product names and packaging copy. I wrote master the concept that set the tone for the brand at the outset. Informed by scientific dossiers, I developed an authoritative, intelligent brand voice distinct from the Kiehl’s brand, with the no-nonsense character of a dermatologist. Product names are detailed and intentionally lengthy – “non-cosmetic.” To lend credibility, I wrote informative, highly detailed marketing materials reminiscent of those provided by a dermatology office.