https://www.cminknyc.com/about daily 0.75 2021-08-26 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598211930245-29DWUYWXPOHE7K1XLXWD/IMG_3080.JPG Contact - Hello! I’m Carmine and I love to write. I began my writing career as a kid, when I would write fan letters to my favorite soap opera stars. I knew I was onto something because I always got a letter back. I went on to get my degree in English and even taught English as a second language – the single most important influence on my work as a copywriter. I love brands and am versed in brand identity through execution of clear and consistent brand voices. I provide expert copywriting services including: concept development, product naming, packaging, and content development for print advertising and Web (SEO-optimized). For the brands I’m fortunate enough to support, I bring a level of expertise and cohesion to their voices that's required to maintain a brand’s distinct identity and appeal in a competitive marketplace. With two decades of copywriting experience, I impart a fervent passion for my work and extensive knowledge of my craft with a rare, genuine sense of ownership. https://www.cminknyc.com/contact daily 0.75 2024-11-25 https://www.cminknyc.com/work daily 1.0 2025-01-24 https://www.cminknyc.com/work/dr-jart monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1602167438855-L7YXTH85SCCX2E01CVN9/Screen+Shot+2020-10-08+at+10.06.38+AM.png MY WORK - EXPLORE MY WORK ON DR. JART BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1602167438129-9IRPACR104MY9X3F2KXB/Screen+Shot+2020-10-08+at+9.56.15+AM.png MY WORK - EXPLORE MY WORK ON DR. JART BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1602167438327-6CF5YUM2JCWCDJKSWR64/Screen+Shot+2020-10-08+at+10.04.53+AM.png MY WORK - EXPLORE MY WORK ON DR. JART BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1602167438111-KL9ELR8H9SRGKN93IX5C/Screen+Shot+2020-10-08+at+9.56.36+AM.png MY WORK - EXPLORE MY WORK ON DR. JART BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1602167438855-D8KVHIX43AZNINF77VZ6/Peptidin_serum_blue_package_180516.jpg MY WORK - EXPLORE MY WORK ON DR. JART BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1602167440059-UAO93EGYJVOOO90C485K/Peptidin_serum_bottle_180516.jpg MY WORK - EXPLORE MY WORK ON DR. JART BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1602167439301-WUPTCWZU1OYNO59J3U9W/Peptidin_serum_pink_package_180516.jpg MY WORK - EXPLORE MY WORK ON DR. JART BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1602167440909-GLZRQJTVQ7XUDSM0UCL5/0227_CERA_D.jpg MY WORK - EXPLORE MY WORK ON DR. JART BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1602167491517-73JRKNSA206DC2N3K2Z4/DRJ_SEPHORA_VM_SHELF_STRIPS_09.2019_R1.jpg MY WORK - EXPLORE MY WORK ON DR. JART BRAND IDENTITY + PACKAGING + MARKETING https://www.cminknyc.com/work/pavise monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/f4b0b671-ac46-45c7-9bed-41c915e05bb4/PAVISE1.jpg MY WORK - EXPLORE MY WORK ON PAVISE BRAND IDENTITY + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1b9ae25f-abb7-4b40-979b-fbde5e80bae3/Screenshot+2023-03-31+at+11.00.16+AM.png MY WORK - EXPLORE MY WORK ON PAVISE BRAND IDENTITY + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/a14d48e7-087b-4a7c-a706-3b49bb5eb83c/PAVISE3.jpg MY WORK - EXPLORE MY WORK ON PAVISE BRAND IDENTITY + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/c08f3599-22f9-4e7d-b067-4a96264010bb/PAVISE2.jpg MY WORK - EXPLORE MY WORK ON PAVISE BRAND IDENTITY + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/94a228ca-b876-48da-990d-24536bb25356/Screenshot+2023-03-31+at+10.59.31+AM.png MY WORK - EXPLORE MY WORK ON PAVISE BRAND IDENTITY + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/94ce7d55-699b-4740-859d-c05594547440/Screenshot+2023-03-31+at+11.00.53+AM.png MY WORK - EXPLORE MY WORK ON PAVISE BRAND IDENTITY + PACKAGING https://www.cminknyc.com/work/element-eight monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1d35b334-4bf8-4d37-8492-4f3dc617fa2e/Peptide2.jpg MY WORK - EXPLORE MY WORK ON ELEMENT EIGHT BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/e38faf9a-f38a-4f35-966b-11aa033da45f/bg_4563036_100000_a.jpeg MY WORK - EXPLORE MY WORK ON ELEMENT EIGHT BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/a9cb6a96-fbaf-460b-b19b-3979b17dcb72/Screenshot+2024-01-19+at+10.57.jpeg MY WORK - EXPLORE MY WORK ON ELEMENT EIGHT BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/a7e6ace9-280c-40ef-8a0a-84ccb97344b4/Screenshot+2024-01-19+at+10.56.jpeg MY WORK - EXPLORE MY WORK ON ELEMENT EIGHT BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/18fd8c1c-a3a5-4c3f-a5ff-7f77423328d0/bg_4652292_100000_a.jpeg MY WORK - EXPLORE MY WORK ON ELEMENT EIGHT BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/a0246a0a-38b8-4cd2-9d1b-5f947fc71fe1/Niacinamide2.jpg MY WORK - EXPLORE MY WORK ON ELEMENT EIGHT BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/36571096-b907-485b-accf-91baf54a350d/1d9e2411_327196797_666314848618908_4750140024207783453_n.jpg MY WORK - EXPLORE MY WORK ON ELEMENT EIGHT BRAND IDENTITY + PACKAGING + WEBSITE https://www.cminknyc.com/work/skinfix monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/a968de3f-4882-4f1f-a304-6257b4741291/temp_DCtVDUG_1296x.jpg.jpeg MY WORK - EXPLORE MY WORK ON SKINFIX WEBSITE + BLOG + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/891c3f14-b849-4dee-8a07-5f2fb572301b/Screenshot+2024-01-19+at+11.57.jpeg MY WORK - EXPLORE MY WORK ON SKINFIX WEBSITE + BLOG + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/8ac89ee5-7de0-429b-a151-bc18cd1127ef/Screenshot+2024-01-19+at+3.07.53%E2%80%AFPM.png MY WORK - EXPLORE MY WORK ON SKINFIX WEBSITE + BLOG + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/3f32be49-bebc-432c-95bc-94e8be85ae52/Skinfix_TLPC_refill_pieces_a1bd39f6-8b7e-4b56-a952-de48033f08c6_1296x.jpg MY WORK - EXPLORE MY WORK ON SKINFIX WEBSITE + BLOG + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/62ad233e-d8bd-4056-af43-78bfd6d33ec6/IMG_3544.jpg MY WORK - EXPLORE MY WORK ON SKINFIX WEBSITE + BLOG + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/001e4f90-d777-4cfe-88c0-143e1d7a0031/IMG_3546.jpg MY WORK - EXPLORE MY WORK ON SKINFIX WEBSITE + BLOG + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/f182838a-8b81-455f-ade1-e2d855e0572f/IMG_3550.jpg MY WORK - EXPLORE MY WORK ON SKINFIX WEBSITE + BLOG + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/eef521bf-40f6-4ed9-aba7-33665fa3d198/Skinfix_Skin_Barrier_Restoring_Gel_Cream_soldier_1296x.jpg.jpeg MY WORK - EXPLORE MY WORK ON SKINFIX WEBSITE + BLOG + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/5d964b33-be69-48ce-b6ee-230ed254a8c4/temp_ebpteHr_1296x.jpg.jpeg MY WORK - EXPLORE MY WORK ON SKINFIX WEBSITE + BLOG + DIGITAL MARKETING https://www.cminknyc.com/work/toty monthly 0.5 2024-09-21 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/c173cc41-55c8-4f68-b3fa-ee59deb16764/Untitled.jpeg MY WORK - EXPLORE MY WORK ON TOTY BY SOFIA VERGARA BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/6bb9233d-f254-4d9d-8bd6-17fe90406c3c/0323_SL_Ilumina_CC_Cream_Open_HERO_Color_3C_650x787%402x.jpg MY WORK - EXPLORE MY WORK ON TOTY BY SOFIA VERGARA BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/99418051-a808-405e-8b1a-bb554bce3a03/Untitled+copy.png MY WORK - EXPLORE MY WORK ON TOTY BY SOFIA VERGARA BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/9c1373cb-a4d8-4a74-ad85-f75ad68691eb/Screenshot+2024-01-20+at+12.00.38%E2%80%AFPM.png MY WORK - EXPLORE MY WORK ON TOTY BY SOFIA VERGARA BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/50b5f1b7-cb2f-4aaa-813c-6bfc5f2e2d06/Screenshot+2024-01-20+at+12.05.18%E2%80%AFPM.png MY WORK - EXPLORE MY WORK ON TOTY BY SOFIA VERGARA BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/b30d7f6c-e667-4798-a8d0-c81caa9a7c96/Screenshot+2024-01-20+at+11.21.14%E2%80%AFAM.jpg MY WORK - EXPLORE MY WORK ON TOTY BY SOFIA VERGARA BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/c8fcb29d-1456-4e47-a543-0e303875916a/Screenshot+2024-01-20+at+10.44.23%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON TOTY BY SOFIA VERGARA BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/6e1b613e-e85a-40f2-bf32-475d2970db4e/PDP_Transforma-AHA_Carousel_1_650x787%402x.jpg MY WORK - EXPLORE MY WORK ON TOTY BY SOFIA VERGARA BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/a6bb7448-0c9d-4e1f-bd12-c76c97eb43a8/Screenshot+2024-01-20+at+11.58.56%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON TOTY BY SOFIA VERGARA BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/2f1229fa-80b0-4ce7-898d-534104f39dab/Screenshot+2024-01-20+at+12.04.54%E2%80%AFPM.png MY WORK - EXPLORE MY WORK ON TOTY BY SOFIA VERGARA BRAND IDENTITY + PACKAGING + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/2b0e7c8f-4b42-468c-8d6c-aceced5631db/PDP_Solaria-Mineral_Carousel_1_f27b5cb0-372f-4499-91cd-58c983dc990f_650x787%402x.jpg MY WORK - EXPLORE MY WORK ON TOTY BY SOFIA VERGARA BRAND IDENTITY + PACKAGING + WEBSITE https://www.cminknyc.com/work/element-eight-j4drw monthly 0.5 2024-09-20 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/b8753409-9025-4a64-9fb3-b62fc0387986/Screenshot+2024-01-21+at+10.45.26%E2%80%AFAM.png MY WORK - EXPLORE THE SKINCARMA BLOG + MY INSIGHTS INTO EVERY ASPECT OF BEAUTY https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/087bc51f-f910-46b3-ab28-15dea556473a/SKINCARMA-HatMark.jpg MY WORK - EXPLORE THE SKINCARMA BLOG + MY INSIGHTS INTO EVERY ASPECT OF BEAUTY https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/22335129-c4fe-4171-8d87-d13dd7e80bac/IMG_3601.jpg MY WORK - EXPLORE THE SKINCARMA BLOG + MY INSIGHTS INTO EVERY ASPECT OF BEAUTY https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/9ef4cf9e-318c-44ed-9178-43dc147ce4e9/IMG_3602.jpg MY WORK - EXPLORE THE SKINCARMA BLOG + MY INSIGHTS INTO EVERY ASPECT OF BEAUTY https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/bee7787a-b223-423d-825a-ed30f0475ab3/Screenshot+2024-01-21+at+11.05.09%E2%80%AFAM.png MY WORK - EXPLORE THE SKINCARMA BLOG + MY INSIGHTS INTO EVERY ASPECT OF BEAUTY https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/09ef420b-f342-48e9-ae7a-e5c0949a0916/Screenshot+2024-01-21+at+11.04.18%E2%80%AFAM.png MY WORK - EXPLORE THE SKINCARMA BLOG + MY INSIGHTS INTO EVERY ASPECT OF BEAUTY https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/f1f8c00d-8c19-442a-a785-eeef98e6cc6b/Screenshot+2024-01-21+at+11.03.53%E2%80%AFAM.png MY WORK - EXPLORE THE SKINCARMA BLOG + MY INSIGHTS INTO EVERY ASPECT OF BEAUTY https://www.cminknyc.com/work/fekkai monthly 0.5 2024-09-26 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/68605498-221a-4a29-89db-3cee1c94cebb/Screenshot+2024-09-19+at+2.47.56%E2%80%AFPM.png MY WORK - EXPLORE MY WORK ON FEKKAI BRAND IDENTITY + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/747688bf-e0f5-422d-a2d0-c4c6ffb9282b/Screenshot+2024-09-19+at+2.49.25%E2%80%AFPM.png MY WORK - EXPLORE MY WORK ON FEKKAI BRAND IDENTITY + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/e39b42a2-b7c1-4d08-98e6-4fa47ab140de/Screenshot+2024-09-19+at+2.52.50%E2%80%AFPM.png MY WORK - EXPLORE MY WORK ON FEKKAI BRAND IDENTITY + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/cf9f38c4-a4d8-42b2-aebc-e16c072bdf82/Screenshot+2024-09-19+at+2.48.45%E2%80%AFPM.png MY WORK - EXPLORE MY WORK ON FEKKAI BRAND IDENTITY + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/d4610b73-1b5e-41e7-957f-b5113a24dfb7/Screenshot+2024-09-19+at+2.49.43%E2%80%AFPM.png MY WORK - EXPLORE MY WORK ON FEKKAI BRAND IDENTITY + WEBSITE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/c171fa60-a7c6-4ae0-9bbf-47c8a31238a6/Screenshot+2024-09-19+at+2.53.09%E2%80%AFPM.png MY WORK - EXPLORE MY WORK ON FEKKAI BRAND IDENTITY + WEBSITE https://www.cminknyc.com/work/divi monthly 0.5 2024-09-26 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/ddd301d5-c2af-406a-8649-50172161da78/Screenshot+2024-09-26+at+9.49.34%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON DIVI PRODUCT MESSAGING + WEBSITE + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/c12e2aa5-4775-4e22-a15a-852456eaaebd/Screenshot+2024-09-26+at+9.48.58%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON DIVI PRODUCT MESSAGING + WEBSITE + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/d8fcb70a-2143-4933-a615-1108dda0968f/Screenshot+2024-09-26+at+9.51.39%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON DIVI PRODUCT MESSAGING + WEBSITE + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/c745869d-5165-482d-a9c0-1e6cbfe28f14/Screenshot+2024-09-26+at+9.50.28%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON DIVI PRODUCT MESSAGING + WEBSITE + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/086fb109-c3bd-4a4e-b4f2-96f8d8664ab8/Screenshot+2024-09-26+at+9.50.03%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON DIVI PRODUCT MESSAGING + WEBSITE + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/c66b72a0-de88-4152-9829-63643f060a88/Screenshot+2024-09-26+at+9.49.13%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON DIVI PRODUCT MESSAGING + WEBSITE + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/0aad9239-9312-4510-955b-6f4ea932f0f4/Screenshot+2024-09-26+at+10.43.19%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON DIVI PRODUCT MESSAGING + WEBSITE + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/89b695b0-1e02-4fdb-922c-c3ac9f80d17e/Copy+of+DIVI+-+WHIPPED+MASK+PRESS+RELEASE+-+for+review_Page_1.jpg MY WORK - EXPLORE MY WORK ON DIVI PRODUCT MESSAGING + WEBSITE + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/a2cb2d7d-f46b-4104-a751-8a902be09765/Copy+of+DIVI+-+WHIPPED+MASK+PRESS+RELEASE+-+for+review_Page_2.jpg MY WORK - EXPLORE MY WORK ON DIVI PRODUCT MESSAGING + WEBSITE + DIGITAL MARKETING https://www.cminknyc.com/work/sephora-tagline-project monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598128284342-01KLYJOB9OV5XZ01N2FR/SEPH_Lets_Beauty_Together_Ad_r1.jpg MY WORK - EXPLORE MY WORK ON SEPHORA TAGLINE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598128748171-5EGMH2QGCGXYOQI96IXM/unnamed.jpg MY WORK - EXPLORE MY WORK ON SEPHORA TAGLINE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598128757435-7M6BI7PQA1KSWU500EL2/11554_BR17FLEET_CASHWRAP_5TH_AVE_lores.jpg MY WORK - EXPLORE MY WORK ON SEPHORA TAGLINE https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598128761796-N5T6MUQJHLNZLBAFBHD0/472396-800w.jpg MY WORK - EXPLORE MY WORK ON SEPHORA TAGLINE https://www.cminknyc.com/work/kiehls-dermatologist-solutions monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598190773975-TLAPZ0E9A7Q0CVM2C23S/KiehlsConfidential_MAILER_9.24.09_r2_Page_1.jpg MY WORK - EXPLORE MY WORK ON KIEHL'S BRAND IDENTITY + PACKAGING + MARKETING - Kiehl’s Confidential I collaborated with the marketing and creative teams to create a compelling four-page mailer with a whimsical vibe that’s characteristically Kiehl’s and something very few beauty brands could do. https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598129224544-0XHPWU8Z8H5G7M4XTJJY/kiehls-12.5-vit-c-2.jpg MY WORK - EXPLORE MY WORK ON KIEHL'S BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598189852538-YELW2ZFLV5377A2RO77S/Cryste+Marine+Cream.jpg MY WORK - EXPLORE MY WORK ON KIEHL'S BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598129329384-HNPN1K6XAI4VVH9IH44A/Derm+-+Powerful_TubeSide.jpg MY WORK - EXPLORE MY WORK ON KIEHL'S BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598189852519-DR3CSRI743617XCWBMFY/Creme+de+Copr+NuturingCream.jpg MY WORK - EXPLORE MY WORK ON KIEHL'S BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598189852307-VOIGMMUAQIJE9O7YDQXV/MuskEDT+%28100ml%29.jpg MY WORK - EXPLORE MY WORK ON KIEHL'S BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598129412109-OUZF63A438UAMMQCLH55/kiehls-face-serum-powerful-strength-line-reducing-concentrate-50ml-000-3605971536090-front.png MY WORK - EXPLORE MY WORK ON KIEHL'S BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598189852360-2IOOPBS2T5LQ876SXGS4/Stylist+Series+-+Creative+Cream+Wax+-+frontal.jpg MY WORK - EXPLORE MY WORK ON KIEHL'S BRAND IDENTITY + PACKAGING + MARKETING I worked on the franchise concept for “Kiehl’s Stylist Series” – an extension of Kiehl’s iconic Silk Groom hair product. I crafted product names and packaging copy for many of the products in the collection. https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598139129808-PZM9VBWFBYAA1OU00O76/Kiehls_Dermatologist-Solutions.jpg MY WORK - EXPLORE MY WORK ON KIEHL'S BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598189875608-EIIT3XX4BOC79T4DZZPV/Facial+Fuel.jpg MY WORK - EXPLORE MY WORK ON KIEHL'S BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598129528171-YES7ZHL6IANDDZ0D5QCM/NMC046W_mz.jpg MY WORK - EXPLORE MY WORK ON KIEHL'S BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598191152920-OXN7QQ63M6GQEO6FRGRE/e43776e4cfb8940103a02959dd002e17.jpg MY WORK - EXPLORE MY WORK ON KIEHL'S BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598129528701-P67H1FJIH8K0IL321FXD/e43776e4cfb8940103a02959dd002e17.jpg MY WORK - EXPLORE MY WORK ON KIEHL'S BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598139129764-GMUBDMENJ7EW9LB1IWAB/Kiehls_Dermatologist-Solutions+copy+3.jpg MY WORK - EXPLORE MY WORK ON KIEHL'S BRAND IDENTITY + PACKAGING + MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598139129765-72CPG1JPGLADBF6YD26I/Kiehls_Dermatologist-Solutions+copy+2.jpg MY WORK - EXPLORE MY WORK ON KIEHL'S BRAND IDENTITY + PACKAGING + MARKETING https://www.cminknyc.com/work/ole-henriksen monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598140080623-H92POKDDWAIR7BQMU0LZ/OLE_Collection_Hero_crop1.jpg MY WORK - EXPLORE MY WORK ON OLE HENRIKSEN BRAND IDENTITY + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598140092674-0E346ZXG3LIM8P7O078D/OLE_Collection_Hero_crop2.jpg MY WORK - EXPLORE MY WORK ON OLE HENRIKSEN BRAND IDENTITY + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598140843451-ENGL0RDD4Y203BL6WB3O/OLE_Collection_Hero-sm+%282%29.jpeg MY WORK - EXPLORE MY WORK ON OLE HENRIKSEN BRAND IDENTITY + PACKAGING https://www.cminknyc.com/work/living-proof monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598193768284-18FRZG097YGTMC828MWI/LP_BrandGuidelines-concept.jpg MY WORK - EXPLORE MY WORK ON LIVING PROOF BRAND IDENTITY + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598193799314-S86D1JKV8COGBGEW4EQZ/b68052ea0f369b6fdf159c12785452f2.jpg MY WORK - EXPLORE MY WORK ON LIVING PROOF BRAND IDENTITY + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598193871222-59SB7U9OUB17LY0T14PJ/LP_BrandGuidelines-tone.jpg MY WORK - EXPLORE MY WORK ON LIVING PROOF BRAND IDENTITY + PACKAGING - Brands are like people, with complex characters and qualities. As a brand’s visual elements, the verbal elements of a brand are inspired by its attributes. When applied to writing, the Living proof tone of voice is characterized as: easy + straightforward | clarity with warmth | a ‘can-do’ attitude | confidence without boasting https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598194410217-430E25YIQD9ORMCYCXMD/LP_consumer_brochure.jpg MY WORK - EXPLORE MY WORK ON LIVING PROOF BRAND IDENTITY + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598192530143-N0RVIROSHBAU8QUGK9Z7/Living-Proof-products.jpg MY WORK - EXPLORE MY WORK ON LIVING PROOF BRAND IDENTITY + PACKAGING https://www.cminknyc.com/work/avon-39-breast-cancer-walk monthly 0.5 2024-09-24 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598202953426-LN0YCH1GJ0OMRWUD1KUL/8.4032_Avon%2B39_Food%2BMagazine%2BAd_10.13.jpg MY WORK - EXPLORE MY WORK ON AVON39 BRAND IDENTITY + ADVERTISING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598202912148-0HETWQFKR44LQIR07J4A/2018+AVON39_Print+Ad_FInal6_KH+2.jpg MY WORK - EXPLORE MY WORK ON AVON39 BRAND IDENTITY + ADVERTISING https://www.cminknyc.com/work/the-new-york-times monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598205440481-LY4XHJAI3TCMVQ1GYJNX/11-0027_TL_web_pres_110202_A-a.jpeg MY WORK - EXPLORE MY WORK ON THE NEW YORK TIMES DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598205440466-I33F3O6WSEEOWARNPSB7/11-0027_TL_web_pres_110202_A.jpeg MY WORK - EXPLORE MY WORK ON THE NEW YORK TIMES DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598205440481-O585WQHT33JRYQ2KHOLB/11-0027_TL_web_pres_110202_Aaa.jpeg MY WORK - EXPLORE MY WORK ON THE NEW YORK TIMES DIGITAL MARKETING https://www.cminknyc.com/work/strivectin-advertising monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598482712857-L8X51Q9WVGJ30AY9CXHX/6.STV_Take_Step.jpg MY WORK - EXPLORE MY WORK ON STRIVECTIN ADVERTISING + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598482713286-IB6MIHVXG3C9TITEB793/serum+spread+copy.jpg MY WORK - EXPLORE MY WORK ON STRIVECTIN ADVERTISING + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598482714498-SZNF9U88V13GY4SGVTJP/2.1048_ar_science_001_a.jpg MY WORK - EXPLORE MY WORK ON STRIVECTIN ADVERTISING + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598482788919-L90UPFO4QAW8ON36ZAL8/20x28+posters+copy.jpg MY WORK - EXPLORE MY WORK ON STRIVECTIN ADVERTISING + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598482713651-KLZ2JQBU6YC9HF9N0CMV/8_8_16+Strivectin-SERUM-cap_off.jpg MY WORK - EXPLORE MY WORK ON STRIVECTIN ADVERTISING + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/1598482709534-UCYWE6K97K1C1E5DYW2O/12.BRIGHTENING+SERUM+AD14.jpg MY WORK - EXPLORE MY WORK ON STRIVECTIN ADVERTISING + PACKAGING https://www.cminknyc.com/work/italian-trade-agency monthly 0.5 2024-09-25 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/9431638e-be2c-41db-8431-33919c6372ae/STORY.jpg MY WORK - EXPLORE MY WORK ON ITALIAN TRADE AGENCY BRAND IDENTITY + ADVERTISING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/4f66c598-6c42-4ee0-a187-b59802ba167c/ITA_SKINCARE.jpg MY WORK - EXPLORE MY WORK ON ITALIAN TRADE AGENCY BRAND IDENTITY + ADVERTISING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/775293e2-43b0-44af-b63f-3b7b31f377f6/ITA_COLOR.jpg MY WORK - EXPLORE MY WORK ON ITALIAN TRADE AGENCY BRAND IDENTITY + ADVERTISING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/0bd394ca-0f14-473d-b301-3337a47a57ab/ITA_HAIR.jpg MY WORK - EXPLORE MY WORK ON ITALIAN TRADE AGENCY BRAND IDENTITY + ADVERTISING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/42786ecd-35ed-458d-954c-f2ac1db90628/ITAlogo.png MY WORK - EXPLORE MY WORK ON ITALIAN TRADE AGENCY BRAND IDENTITY + ADVERTISING https://www.cminknyc.com/work/zo-skin-health monthly 0.5 2024-09-25 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/e3441723-b450-43d0-ab95-36968326f771/Screenshot+2024-09-25+at+3.02.48%E2%80%AFPM.png MY WORK - EXPLORE MY WORK ON BRAND IDENTITY + BLOG WRITING + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/fcfe7e02-94d5-4f4f-b7ae-87ff5496b6b6/Screenshot+2024-08-05+at+10.32.20%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON BRAND IDENTITY + BLOG WRITING + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/4f62a5df-0aa5-44fe-b981-6c5214ea3cd1/Screenshot+2024-08-05+at+10.31.37%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON BRAND IDENTITY + BLOG WRITING + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/413e19f0-8a64-43ec-9e48-89b2b4930c3a/Screenshot+2024-08-05+at+10.31.03%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON BRAND IDENTITY + BLOG WRITING + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/e202bcd2-d135-4bd6-b000-782129993690/Screenshot+2024-09-25+at+3.19.23%E2%80%AFPM.png MY WORK - EXPLORE MY WORK ON BRAND IDENTITY + BLOG WRITING + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/542a920a-7c7a-44f9-bd30-58694dd012e0/Screenshot+2024-08-05+at+10.28.53%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON BRAND IDENTITY + BLOG WRITING + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/0964dcd7-db08-4883-b03c-ef578786961e/Screenshot+2024-09-25+at+3.20.01%E2%80%AFPM.png MY WORK - EXPLORE MY WORK ON BRAND IDENTITY + BLOG WRITING + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/8c85e657-c660-4df0-b444-292a091ecb6e/Screenshot+2024-08-05+at+10.33.02%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON BRAND IDENTITY + BLOG WRITING + DIGITAL MARKETING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/22a10d6e-5a42-4d94-9742-e4a571770f98/Screenshot+2024-09-25+at+3.20.19%E2%80%AFPM.png MY WORK - EXPLORE MY WORK ON BRAND IDENTITY + BLOG WRITING + DIGITAL MARKETING https://www.cminknyc.com/work/florence monthly 0.5 2024-10-10 https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/a96410a8-b508-4440-8703-3bcc0bfa3d45/Screenshot+2024-10-10+at+10.21.51%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON FLORENCE BY MILLS BRAND IDENTITY + NAMING + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/5e06ab40-a84f-47ff-9594-b471e9785bfd/Screenshot+2024-10-10+at+10.00.06%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON FLORENCE BY MILLS BRAND IDENTITY + NAMING + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/694c1602-d349-4709-be6a-196f50655bc4/Screenshot+2024-10-10+at+10.02.41%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON FLORENCE BY MILLS BRAND IDENTITY + NAMING + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/9e7d3c00-55c8-4aa5-9dd5-34973389cbd5/Screenshot+2024-10-10+at+10.04.38%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON FLORENCE BY MILLS BRAND IDENTITY + NAMING + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/174199e3-ecca-4a97-be19-3d5bc8f8b13f/florencebymills_glow_1e2e0300-3df6-42bb-85b4-be7301bb8426_347x.png MY WORK - EXPLORE MY WORK ON FLORENCE BY MILLS BRAND IDENTITY + NAMING + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/be4c5acc-7cc3-498d-a94a-b3db0b7f4869/Screenshot+2024-10-10+at+10.21.40%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON FLORENCE BY MILLS BRAND IDENTITY + NAMING + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/85816fd1-1acc-4ebe-8d1c-7d92400ceeb5/Screenshot+2024-10-10+at+10.10.27%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON FLORENCE BY MILLS BRAND IDENTITY + NAMING + PACKAGING https://images.squarespace-cdn.com/content/v1/5f417259fe77802635c4d1ca/a5bf1c5c-d747-42d0-9add-cc92c35630b9/Screenshot+2024-10-10+at+10.11.25%E2%80%AFAM.png MY WORK - EXPLORE MY WORK ON FLORENCE BY MILLS BRAND IDENTITY + NAMING + PACKAGING